Lisa Gonzalez
January 11, 2025
LinkedIn is a top platform for finding talent, with over 922 million members and 61 million actively job hunting weekly. It’s especially effective for connecting with highly qualified candidates—50% of U.S. adults with advanced degrees are LinkedIn users.
Job posting costs on LinkedIn range from $10 to $500+, with extra fees for features like targeted promotions. To make the most of your budget, you’ll need the right tools.
That’s where Jobspage.co comes in. With free career page creation and an applicant tracking system, it streamlines hiring and helps you optimize your LinkedIn efforts. In this guide, we’ll explore LinkedIn’s costs and how Jobspage can enhance your recruitment strategy.
LinkedIn job posting enables recruiters and employers to advertise job positions on the world’s largest professional network.
The profiles of LinkedIn members focus exclusively on their professional and academic backgrounds, making the platform ideal for talent sourcing.
One of the best ways to augment your LinkedIn job posting is by having your own powerful careers section and job-listing capabilities.
With Jobspage you can build a flexible, customizable careers page and professional job listings in less than 5 minutes, and all for free.
It also works as a complete Applicant Tracking System (ATS), allowing you to start building your own talent pool to secure the future of your business’s talent-sourcing needs.
Understanding the cost of posting jobs on LinkedIn is crucial for making informed hiring decisions. Here are three key reasons why:
With a clear understanding of these costs, you can make smarter decisions and maximize the impact of your hiring efforts.
First thing to know is that you can post a job position for free on LinkedIn, which will be visible in search results and to your connections, but it won’t come at the top of search results and you can only post one free job listing at a time.
If you want your job post on LinkedIn to have better reach and higher placement in the search results, you need to opt for a Promoted Job Post (paid).
To control your spending on promoted posts, there are two ways to set your budget:
According to LinkedIn, by appearing at the top of search results, promoted posts get 3 x the views of free posts. Promoted posts also come with the benefits of additional alerts and notifications and will also feature in the Job Recommendations of job seekers.
Promoted job posts are displayed to viable candidates in a number of different ways.
There are two options for using promoted job posts on LinkedIn; the Self-Serve option or the Contract option.
With the self-serve option, you take day-to-day control of your job postings, your job adverts will be charged on a cost-per-click (CPC) basis, and you can monitor your daily accrued charges with your account.
The cost is determined algorithmically, based on such variables as where your job is located and how many competing, similarly titled posts have been created within that market.
The cost of each click (clicks and views are one and the same) is determined by dividing the total spend amount by the number of views the job has received.
If you do not want to advertise using the self-serve model, you can opt for a 6–12 month contract with the option to accrue charges per qualified click.
Whether or not a click is qualified is based on the targeting criteria set by you and which you have the option to amend throughout the duration of your contract.
As mentioned earlier, LinkedIn treats clicks and views as one and the same for promoted job posts, which can sometimes create discrepancies between the number of clicks and the final charges. However, LinkedIn ensures fair billing by excluding:
While LinkedIn offers the option to list job postings for free, Promoted Job Posts provide significantly greater reach, positioning your job listings in front of a much larger audience of potential candidates. The cost of these promoted posts is largely influenced by competition within the same job role or industry. Additional factors such as the job type and location also play a role, but LinkedIn ensures you’re not charged for irrelevant views, such as those from LinkedIn employees or the poster.
You can control your spending by setting a total budget or a daily budget, with your job post automatically pausing once the budget is exhausted.
To further enhance your recruitment strategy, consider complementing your LinkedIn efforts with your own careers and job listing site. Platforms like Jobspage allow you to create a professional careers page and applicant tracking system in minutes. It’s free, easy to use, and the perfect way to boost your recruitment game.
Start building your Jobspage today and attract the top talent your company deserves!
